People Respond to Incentives (principle 4 _ microecons)

description

  • Marginal changes in costs or benefits motivate people to respond
    • That’s why they usually give a sale off or combo / added up benefits to motivate more sales
  • Decision to choose option 1 over another = option 1’s marginal benefits > its marginal costs
  • If the government wants to protect the environment, reduce carbon footprint
    • Reduce taxes for electric vehicles
    • More taxes / higher prices for private vehicles, lower prices for public vehicles
    • Build an elevated railway to promote traveling in mass to save energy